Welcome to Lottie’s Label – a brand made by motorsport fans, for motorsport fans! What started in 2020 with handmade hair scrunchies has grown into a line of embroidered clothing now mostly inspired by Formula 1 and racing culture. After investing in an embroidery machine and gaining support from views on TikTok, we launched our website to bring unique, high-quality fan gear to the community.

We’re all about personalized touches, great quality, and competitive prices. At Lottie’s Label, every piece is crafted with passion and designed to help you show off your racing spirit in style!